With the new year just around the corner, it’s time to reflect on past successes and failures and draft a brand-new strategy for the fast-approaching new business year!
What has your business learned and what further steps should be made? How about employee retention rates? How is your company culture doing? Are you providing state-of-the-art apps? Are you educating the workforce properly?
Answers to this question may vary depending on the business but there are still some universal tips that can help everyone move on toward their goals faster.
Let’s take a look at some of them!
Email Is Still Queen
Email marketing still rules supreme but there are also many other uses of the service.
Consider the following stats (2022) to get an idea:
· Targeted email campaigns generate over 75% of the total email revenue
· Automated email campaigns have 50% conversion rates
· 77% of marketers use email to send personalized content to subscribers
· 66% of marketers personalize email campaigns
· 64% of marketers use mobile-optimized designs for email campaigns
· Email campaigns are 40 times more successful at acquiring new customers than Facebook and Twitter ads combined
Add to these stats the fact that transactional emails generate 6 times more revenue and get 8 times more clicks than all other message types combined. In fact, transactional emails have higher engagement rates than marketing emails!
Use a streamlined blocklist lookup tool for the best results!
The latter will help you improve your email deliverability by monitoring the Return Path Blocklist (RPBL).
What exactly is RPBL?
It’s one of many blocklists that alert mailbox providers and filtering agencies to IP addresses that are linked with spam emails and other unsafe practices.
One situation you don’t want your business facing is finding itself on one such list. If this happens, you’ll need to address the issue ASAP to avoid a catastrophe.
People Development Plans Help With Retention
People development and career plans are two crucial aspects every business should keep in mind. Which advancement options are you offering to your employees? What will make your employees loyal and boost their engagement?
Simple: when you create a people development plan, you’ll be able to pinpoint the specifics and empower each and every employee.
The most professional of people development plans take into account direction and focus to help individual employees achieve their long-term career goals.
What does a typical plan look like, then?
It’s a document that contains information on every single component an employee needs to be able to further their career. Obviously, every people development plan is different from others simply because people have different goals.
Your Company Needs Subject Matter Experts
Go one step beyond continual learning and consult a subject matter expert (SME) to draft a sustainable strategy for any and every topic that requires deep understanding.
SMEs may specialize in different areas. Some notable examples include:
- A specific activity
- A specific technique
- A specific process
- A specific framework
- A specific method
- A product or service
- An industry
- A sector
- A specific piece of equipment
- A specific material
- A specific machine
In the context of eLearning, SMEs may demonstrate the expertise other people don’t possess, specifically:
- The ability to ensure that the curriculum of an eLearning program is exact
- The ability to select the knowledge relevant to different courses
- The ability to align learning objectives, assessments, and activities for each course
- The ability to guide learning experience designers on how to teach concepts and skills efficiently
- Provide notes, outlines, or presentations that will be used to create engaging learning materials about the subject matter
Overall, SMEs are an invaluable addition to any business, so look them up!
Keeping Up With Tech Is Crucial
Provide new tech! Regularly. Continually. Persistently.
How many times have you heard this already?
Probably too many times but that’s actually irrelevant.
Simply stating the obvious won’t help businesses perform better. It’s the specific new tech that you may have overlooked that we’ll mention here.
Some notable examples include:
· Cloud-based software for remote work
· Inventory management software for supply chains
· IoT for asset management
· Artificial intelligence (AI) for business automation
There’s much more but start with these technologies first. There’s much more to be done to perfect them!
2023 is upon us! This year guarantees to be different than the ones preceding it, even the rather unusual ones like 2021 and 2022. To keep up with whatever may come your way, make sure to empower your business and employees to deal with any eventuality successfully.
Most importantly, create opportunities for adjustment to smoothly navigate the turbulent future!